Publix South Florida Fair
ASK
Deliver a standout presence for Publix during the opening weekend of the South Florida Fair by creating two immersive footprints that blend interactive play, nostalgic hospitality, and premium giveaways – deepening brand connection through shareable, family-friendly moments.
Strategy
Dual Footprints
Activated across the Fair’s Main Walkway and YesterYear Village, each space was tailored to drive distinct types of engagement – buzz and visibility in one, longer dwell time in the other.
Interactive Play
Brought Publix to life through games, oversized photo ops, Plinko game prizing, and themed activities that encouraged on-site participation.
Tactile Sampling
Offered flavorful touchpoints with cookie, popcorn, and sweet tea samplings, plus distributed coupons to encourage future visits to stores.
Premium Experience
Distributed branded swag and hosted relaxing lounge seating in a hospitality zone that reflected Publix’s community-first values.
