case study
Publix Miami Open
ASK
Create an engaging, visually impactful brand presence at the Miami Open to drive awareness and fan interaction among a high-income, sports-focused demographic.
Strategy
Designed a visually dominant oversized pop-up Publix bag with a complementary branded backwall to create a photo-worthy moment. Distributed reusable branded merchandise and curated samples around match breaks to capture high foot traffic. Implemented onsite brand ambassadors to manage lines, share brand stories, and hand out giveaways.
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