case study
Intermex Hispanic Cultural Events
ASK
Drive app downloads, opt-ins, and engagement from culturally diverse Hispanic communities in a way that feels authentic and fun.
Strategy
Planned high-energy, immersive activations across top Hispanic cultural festivals. Combined Cash Cube excitement with digital sweepstakes and culturally relevant branded giveaways. Empowered brand ambassadors with app demos and talking points to turn attendees into active users and advocates.
Results
500
+
app downloads
500
+
marketing opt-ins
1900
+
premiums distributed
900
+
activation participants
Enhanced sweepstakes and ambassador training
contact us