case study
Publix Holiday Festivals
ASK
Build brand affinity with families and children by positioning Publix as a core part of holiday traditions through a sensory and festive experience.
Strategy
Curated a warm, interactive Santa’s Sweet Shop experience with cookie decorating, faux snow, themed sampling, and branded holiday premiums. Focused on creating memories while associating Publix with holiday joy. Ensured multi-location consistency across events while learning from crowd flow data.
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