case study
Publix Hispanic Heritage
ASK
Celebrate Hispanic Heritage Month by positioning Publix as a proud supporter of South Florida’s diverse communities, enhancing the in-store experience across 4 stores with culturally inspired sampling, prizes, and premium giveaways to build affinity and authentic connections.
Strategy
Cultural Immersion
Delivered four activations across Miami-Dade celebrating Hispanic heritage.
Engaging Presence
Featured a custom-branded cart with live entertainment, cultural sampling, and giveaways.
Authentic Connections
Bilingual ambassadors fostered engagement and reinforced Publix’s commitment to Hispanic families.
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